Solution
In collaboration with The Plugged Live shows we explored many themes.
Eventually settling on a mixture of high-fashion and underground berlin design style.
This started with choosing two new custom typefaces for the company and darkening their
signature red to allow the colour palette some breathing room and balance.
Then some new supporting accents we're added to give an editorial style to the brand.
A new element system was added to represent the creative process in the conception of their one
of a kind live shows. Lastly new motion was added to further evolve the depth of the brand.
Immersion on every device
The experience continues to delight, even when you’re not at your desktop screen. All interactions are carefully optimized for smaller screens like your mobile phone, so the shows can be enjoyed everywhere.
