PunchType

Art Direction • Socials • Product
Two Art Directors who fell in love with the mechanical keyboard community and all its products in early 2020. Now we want to bring our creativity to the community through our
two-person studio.
Year
2022
Credits

Client: Punchtype
Art Director: Sean O'Sullivan
Art Director: Christopher Zamora

Brief

Create a specialised brand to represent two Art Directors who are involved in the world of the mechanical keyboard community and all of it's wonders. The brief called to create a fun and interesting identity and to be able to create a social campaign to represent their products.

Solution

We created a brand based around their first product.
The Ghost Artisan keycap was at the centre of the business.

After further research into the mechanical keyboard community we
decided to look into the 80's style retro wave as a design style.

We created the logo icon for Ghosty and picked typography for the logo to reflect the style
we wanted. It was very well received by the community and the customers
seemed to resonate well with the design.

Product Launch
Campaign 2022

Product Photography
& 3D Render

The campaign focused on the product itself
with a mixture of straight to the point photography as
well as a mixture of 3D renders to create a falling effect of the keycaps.
Next Project
or explore all projects
PLS Website
Body&Fit
Plugged Live Shows
Punchtype
Strive
DribbbleDribbble
BehanceBehance
InstagramInstagram
Fouroom
Webflow